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Planning Ahead for Valentine's Day and Mother's Day Presents

Why the Smart Move Is Booking Weeks Ahead, Not Days Valentine's Day and Mother's Day are the two heaviest flower days of the year, and they operate nothing like a random Tuesday order. On a normal week, a flower shop might move a few hundred stems. In the stretch before February 14th or the second Sunday in May, that number can spike five or six times over, and the entire supply chain — growers, importers, wholesalers, delivery trucks — gets strained to its limit. If you

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